MediaLink CEO on 5G, Streaming Wars and Big Tech

The video discusses the evolving impact of 5G technology, particularly in content consumption and autonomous driving. It highlights the competitive dynamics in the streaming industry, with major players like Disney and Apple focusing on subscriber acquisition. The video also addresses the regulatory challenges faced by big tech companies and emphasizes the importance of purpose-driven technology initiatives, using Salesforce and Unilever's collaboration on food waste as an example.

What is one potential benefit of 5G technology in relation to autonomous driving?

• Reduced traffic congestion

• Increased fuel efficiency

• Enhanced content consumption during commutes

• Lower vehicle maintenance costs

How are streaming services adapting their marketing strategies in a competitive market?

• Focusing on brand marketing

• Offering free trials indefinitely

• Adopting precision and performance marketing

• Reducing subscription fees

What is a significant challenge for consumers in the streaming service market?

• Choosing between numerous service options

• High internet speed requirements

• Limited content availability

• Lack of device compatibility

What issue is causing big tech companies to face increased scrutiny?

• Poor customer service

• Limited technological advancements

• Data privacy concerns

• High subscription costs

How did Salesforce and Unilever collaborate to address food waste?

• By launching a marketing campaign

• By creating a new food delivery app

• By developing a technology solution to connect food banks with excess food

• By reducing packaging waste