U.S. Census Bureau Unveils $500 Million Ad Campaign

The US Census Bureau launched a $500 million campaign for the 2020 Census, focusing on outreach and advertising in 13 languages to engage immigrants and minorities. The campaign aims to encourage online, phone, or mail responses, marking the first major push for online participation. The US Constitution mandates a population count every 10 years, impacting federal funding and representation. The census starts in remote Alaska and continues nationwide in spring.

What is the primary focus of the US Census Bureau's $500 million campaign?

• To reduce the cost of the census

• To eliminate the need for online responses

• To target immigrants and minorities

• To increase the number of print ads

How does the 2020 census differ from previous ones in terms of response methods?

• It only allows responses by mail

• It encourages online responses for the first time

• It requires in-person interviews

• It uses only phone responses

According to the US Constitution, how often must the population be counted?

• Every 5 years

• Every 10 years

• Every 15 years

• Every 20 years

What are some of the impacts of the census data?

• Determining state capitals

• Setting local tax rates

• Affecting federal funding and emergency preparedness

• Choosing presidential candidates

Where does the census begin before covering the rest of the country?

• In the southern states

• In remote parts of Alaska

• In major cities

• In urban areas