Welcome to the World of Mixed-Reality Shopping

The video discusses the impact of 3D assets and augmented reality on e-commerce, highlighting how these technologies can enhance customer understanding, double conversion rates, and reduce returns. It addresses the challenge of creating 3D assets at scale and presents Ventana's solution to streamline this process. The video also explores the current capabilities of virtual try-ons and provides examples of companies like Adidas and Shah Jewelers using these technologies. Additionally, it delves into the development of hologram technology and its applications in bridging the online and physical worlds.

What is one of the main benefits of using 3D assets for companies?

• Makes products more expensive

• Doubles conversion rates and reduces returns

• Reduces customer understanding of the product

• Increases the number of products returned

What challenge does Ventana's software help companies overcome?

• Creating 3D assets for a few products

• Improving customer service

• Scaling the creation of 3D assets for thousands of products

• Reducing the cost of physical stores

Which company is mentioned as using Ventana's software to digitize their jewelry line?

• Adidas

• Shah Jewelers

• Nike

• Microsoft

What was a significant challenge for companies like DJI before using Ventana's technology?

• Developing new products

• Creating holograms

• Finding celebrity endorsements

• Reducing the size of CAD files for web use

What is a key feature of Ventana's technology in relation to holograms?

• It is only available for small companies

• It automates the creation of 3D assets

• It does not support augmented reality

• It requires expensive hardware