How California Gave Consumers More Protection of Their Own Data

The video discusses the evolution of data privacy laws, focusing on the California Consumer Privacy Act (CCPA). It highlights the impact of major data breaches and the Cambridge Analytica scandal, which led to increased scrutiny on data privacy. The CCPA, effective from 2020, grants Californians rights over their data, including access, deletion, and opting out of data sales. It also holds companies accountable for privacy violations. While the CCPA is specific to California, its influence extends beyond the state, prompting other states and federal discussions on privacy laws. Businesses face significant costs to comply with these regulations.

What major event in 2016 significantly raised awareness about data privacy issues?

• The Target data breach

• The launch of the CCPA

• The introduction of the GDPR

• The Cambridge Analytica scandal

Which of the following is NOT a key feature of the CCPA?

• Holding companies accountable for privacy violations

• Opting out of data sales to third parties

• Providing free internet access to all users

• Allowing users to access and delete their data

What is the estimated cost for businesses to comply with the CCPA?

• $10 billion

• $100 billion

• $55 billion

• $25 billion

Which companies are primarily targeted by the CCPA?

• Small local businesses

• Non-profit organizations

• Big tech companies like Facebook and Google

• Government agencies

What is a major challenge in creating a federal data privacy law in the US?

• Disagreements over consumer rights to sue

• Lack of technology

• Lack of public interest

• Insufficient funding