Discovery Brings Food Network Kitchen to Amazon Customers

Discovery Brings Food Network Kitchen to Amazon Customers

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impact of COVID-19 on Food Network Kitchen and Discovery's streaming services. It highlights the partnership with Amazon, offering free subscriptions to Fire TV and tablet users, and the integration of Alexa for hands-free cooking classes. The video also covers the increase in viewership and engagement across Discovery's platforms, despite a decline in stock prices. Additionally, it touches on Amazon's relationship with third-party sellers and the company's customer-focused approach.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main activities people are engaging in during the pandemic, according to the transcript?

Exercising and reading

Traveling and shopping

Gardening and painting

Streaming television and home cooking

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature does the Food Network Kitchen app offer through its partnership with Amazon?

Discounted groceries

Exclusive chef interviews

Free cooking utensils

Voice commands via Alexa

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Food Network chefs are mentioned as participating in live classes?

Gordon Ramsay and Jamie Oliver

Bobby Flay and Valerie Bertinelli

Rachel Ray and Guy Fieri

Nigella Lawson and Emeril Lagasse

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is observed in Discovery's streaming products during the pandemic?

No change in user activity

Decrease in viewership

Stable engagement

Increase in engagement and subscribers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two major revenue streams for media companies like Discovery?

Sponsorships and partnerships

Subscription fees and donations

Affiliate revenue and ad sales

Merchandise sales and ticket sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the transcript describe Amazon's approach to its customer groups?

Profit-focused

Customer-obsessed

Technology-driven

Cost-effective

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact of the pandemic on Discovery's stock price?

Increase by 20%

No change

Decline by 20%

Increase by 10%