Prada’s Bertelli Says Vaccine is Essential for a Return to Normal

The video discusses the impact of the COVID-19 vaccine on the fashion and tourism industries, highlighting the expected return to normalcy and the importance of sustainability. It also covers Prada's future plans, market position, and strategies for growth, emphasizing the company's focus on direct lines and maintaining a strong market presence in China and Korea.

What is considered essential to restore psychological tranquility in the market according to the first section?

• Boosting local tourism

• Reducing airline prices

• Finding a vaccine

• Increased mobility

Why is sustainability important for the fashion industry as discussed in the second section?

• It is a temporary trend

• It increases brand popularity

• It aligns with public views and actions

• It reduces production costs

What is Prada's approach to strengthening their brand as mentioned in the third section?

• Through acquisitions

• By increasing advertising

• By delisting

• Through direct lines

How does Prada view their current market position in China and Korea?

• Uncertain and fluctuating

• Non-existent

• Strong and stable

• Weak and declining

What is Prada's outlook on their financial health despite recent challenges?

• Anxious and uncertain

• Pessimistic and worried

• Indifferent and neutral

• Confident and calm