Facebook Advertisers Halt Spending

Facebook Advertisers Halt Spending

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the expanding boycott of Facebook by major companies like Starbucks and Unilever due to concerns over social media content that promotes violence, misinformation, racism, and discrimination. This boycott has led to a significant decline in Facebook's stock and Mark Zuckerberg's net worth. In response, Facebook has announced measures to label voting-related posts and expand its definition of hate speech, although activists and companies remain unsatisfied with the progress.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are mentioned as participating in the Facebook boycott?

Coca-Cola, Nike, Adidas, Samsung, Sony

Walmart, Target, Best Buy, Home Depot, Lowe's

Starbucks, Levi Strauss, PepsiCo, Honda, Diageo

Apple, Google, Microsoft, Amazon, Netflix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason companies are boycotting Facebook?

High advertising costs

Lack of innovation

Concerns over content promoting violence and misinformation

Poor customer service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the financial consequence for Facebook after Unilever's decision?

Facebook's stock increased by 8%

Unilever's stock declined by 8%

Mark Zuckerberg's net worth increased by $7 billion

Facebook's stock declined by 8%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's stock react to the boycott announcement by Unilever?

It increased by 8%

It remained stable

It increased by 5%

It declined by 8%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did Facebook take in response to the boycott?

They partnered with Starbucks for a new campaign

They increased their advertising rates

They labeled voting-related posts and expanded hate speech definitions

They decided to ban all advertisements