How The Facebook Ad Boycott May Also Help Fight Misinformation

How The Facebook Ad Boycott May Also Help Fight Misinformation

Assessment

Interactive Video

Business, Social Studies, Religious Studies, Other, Architecture

University

Hard

Created by

Quizizz Content

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The video discusses the challenges social media platforms like Facebook face with misinformation and hate speech. Advertisers are pressuring Facebook to change its policies, as they hold significant power through advertising dollars. Despite financial penalties, Facebook's business model remains largely unaffected. The ongoing boycott by major advertisers has led to short-term financial impacts, but experts suggest that long-term change requires a broader adoption of the boycott by small businesses. Facebook's growth strategy, which led to its massive user base, may need significant adjustments to address these issues effectively.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main pressures on social media companies like Facebook regarding content management?

Developing new features

Increasing user engagement

Expanding to new markets

Preventing the spread of misinformation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's stock react to the $5 billion FTC fine?

It decreased slightly

It plummeted significantly

It remained unchanged

It increased

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Facebook reportedly make to its newsfeed algorithm?

Removing all political content

Prioritizing articles with original reporting

Highlighting user comments

Increasing the number of ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which industries are major contributors to Facebook's ad revenue?

Technology and finance

Travel, hospitality, retail, and CPG

Automotive and real estate

Education and healthcare

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might be required for Facebook to truly address its misinformation issues?

Hiring more content moderators

A new advertising strategy

Expanding its user base

Massive changes to its growth and engagement model