CLEAN : The Kiwi media mogul challenging online giants

The transcript discusses the financial challenges faced by journalism, including pay cuts during the COVID-19 pandemic. It also explores an experiment of not posting on Facebook to assess its impact on journalism and audience engagement. The speaker reflects on the evolution of journalism, emphasizing the high quality of current reporting and the opportunities for media to build trust.

What was the initial duration planned for the staff pay cut?

• 2 months

• 1 month

• 3 months

• 4 months

What was the purpose of the trial to stop posting on Facebook?

• To focus on other social media platforms

• To assess the impact on journalism and audience

• To increase newspaper sales

• To reduce costs

How did the Facebook trial affect the audience?

• It significantly reduced the audience

• It had a minimal impact

• It increased audience engagement

• It led to a loss of trust

How does the speaker view the quality of journalism now compared to the past?

• It has declined

• It remains the same

• It is irrelevant

• It has improved

What opportunity does the current time offer to news media?

• To reduce operational costs

• To focus on entertainment content

• To build trust and highlight the need for journalism

• To expand into new markets