DraftKings' Kalish on Michael Jordan, Cubs Partnership

The transcript discusses Michael Jordan's role as a strategic advisor for DraftKings, highlighting his impact on brand building and market capitalization. It explores DraftKings' marketing strategies, competition, and the effects of COVID-19 on sports betting. The partnership with the Chicago Cubs and the establishment of a physical sportsbook location near Wrigley Field are detailed. The transcript also covers the state-by-state legalization of sports betting and DraftKings' readiness to expand into new markets.

What role does Michael Jordan play in DraftKings?

• Financial Analyst

• Marketing Director

• Strategic Advisor

• CEO

How does DraftKings approach its marketing investments?

• By relying solely on word-of-mouth

• By reducing marketing expenses

• By investing in performance marketing

• By focusing on traditional advertising

What is a key concern in the sports betting market according to the transcript?

• High operational costs

• Insufficient market data

• Too much focus on marketing

• Lack of customer interest

Why is DraftKings establishing a physical location near Wrigley Field?

• To enhance the Cubs' game experience

• To reduce operational costs

• To replace their online platform

• To compete with local casinos

What is the main benefit of DraftKings' partnership with the Cubs?

• Increased online traffic

• Discounted tickets for fans

• Rights to build a retail sportsbook

• Exclusive broadcasting rights

What economic benefit does sports betting bring to states?

• Lower crime rates

• Higher tax revenue

• Increased tourism

• Reduced unemployment

How does DraftKings plan to respond to new state regulations on sports betting?

• By lobbying against them

• By quickly adapting to new markets

• By reducing their market presence

• By focusing only on existing markets