Sneaker Market Rises Through Pandemic

The video discusses the growth of digital sales in the sneaker market, highlighting Nike's success and GOAT's expansion. Eddy Lu, CEO of GOAT, shares insights on the company's growth, driven by trust and safety, and its expansion into new verticals. The impact of Kanye West and Yeezy on the sneaker market is explored, along with the competition from Nike. The shift towards e-commerce, accelerated by COVID-19, is emphasized, showcasing GOAT's unique offerings compared to traditional retailers.

What significant milestone did GOAT achieve in terms of its valuation?

• $1.75 billion

• $2 billion

• $1 billion

• $1.5 billion

How did Kanye West's partnership with Adidas impact the sneaker market?

• It had no impact on the sneaker market.

• It led to a significant increase in Adidas sales.

• It only affected Nike's sales.

• It decreased the popularity of Adidas sneakers.

What percentage of GOAT's sales are under retail prices?

• 30%

• 40%

• 20%

• 50%

What was the impact of the Michael Jordan documentary on Jordan sales?

• Sales remained the same

• Sales increased by 76%

• Sales doubled

• Sales decreased by 50%

How has the COVID-19 pandemic affected shopping behavior according to the transcript?

• It has decreased online shopping.

• It has increased the importance of physical stores.

• It has accelerated the shift to e-commerce.

• It has had no impact on shopping behavior.