Facebook Sales Beat Estimates on Digital Ad Revenue

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Business, Social Studies
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential risk to ad spending mentioned in the first section?
Recession
Increase in GDP growth
Decrease in online consumer activity
Rise in traditional advertising
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is driving the shift from traditional to digital advertising?
Decrease in GDP growth
Regulatory pressures
Consumers spending more time online
Higher costs of digital platforms
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a secular driver for digital advertising growth?
Increased offline advertising
Consumers spending less time online
Decrease in digital platform usage
Shift of ad dollars to online platforms
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What regulatory challenge is Facebook currently facing?
Decrease in digital ad spending
Cambridge Analytica scandal
Increased offline advertising
DOJ scrutiny
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do companies like Facebook manage increased regulatory costs?
By offsetting costs elsewhere
By increasing offline advertising
By reducing their scale
By decreasing digital ad spending
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