Dow on How B2B Differs

Dow on How B2B Differs

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the importance of business-to-business experience, comparing it to consumer experience. Jennifer Zamora from Dow shares insights on her role in improving customer and employee experiences. Key strategies include a listening strategy and effective complaint management. The video also highlights the significance of journey mapping and the impact of the pandemic on business operations.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Jennifer Zamora's role at Dow?

Retail marketing

Consumer experience

Business-to-business experience

Product development

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key strategies Dow uses to understand customer sentiment?

Customer loyalty programs

Annual sales reports

Listening strategy

Social media monitoring

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major issue Dow faced in managing customer complaints?

Inconsistent communication

Delayed shipments

High operational costs

Lack of product availability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Dow improve its complaint management process?

By hiring more sales staff

By launching a customer care center

By reducing product prices

By increasing product discounts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in maintaining long-term customer relationships according to the discussion?

Regular price discounts

High advertising spend

Proactive customer engagement

Frequent product launches

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Dow's employees work in manufacturing?

30%

50%

60%

70%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the benefit of journey mapping according to the discussion?

It engages employees and improves customer experience

It increases marketing reach

It helps in product development

It reduces operational costs

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