Harrods Aims for ‘Normal Christmas’ Out of Lockdown

The transcript discusses Harrods' adaptation to the pandemic, including changes in operations, e-commerce strategies, and the impact on tourism and dining experiences. It highlights the luxury products and sales trends, the future of shopping, and the relationship with the royal family. Harrods aims to maintain a sense of normalcy and provide unique experiences despite challenges.

What was Harrods' main goal during the pandemic Christmas season?

• To close all physical stores

• To expand their product range

• To ensure a normal Christmas experience

• To increase online sales

Which system did Harrods choose to enhance their e-commerce capabilities?

• Amazon Web Services

• Shopify

• Farfetched white system

• Magento

What unique dining experience did Harrods introduce?

• A sushi bar

• Gordon Ramsay Burger Bar

• A vegan restaurant

• A seafood grill

How did Harrods adapt the American dining experience for their brand?

• By introducing fast food options

• By offering larger portions

• By maintaining the same size and scale

• By making it more elegant and refined

What was a notable change in shopping habits due to the pandemic?

• More frequent visits to malls

• A shift towards online shopping

• A decline in luxury purchases

• Increased in-store shopping

How did Harrods celebrate the return to normalcy in China?

• By offering discounts

• By launching a new product line

• By hosting a party for customers

• By opening a new store

What is the nature of Harrods' relationship with the royal family?

• They are major shareholders

• They have long-established shopping relationships

• They frequently dine at Harrods

• They host events at Harrods