Match Group CEO Never Thought Covid Would End Online Dating

The transcript discusses the impact of global events on dating, emphasizing that dating is an essential human activity. Initially, there was a decline in dating app usage due to shock and anxiety, but activity rebounded by summer. The company adapted by introducing virtual connection features, such as live video, to facilitate dating during lockdowns. This led to a significant transformation in user behavior, with many embracing video dating.

What was the speaker's initial reaction to the idea of dating ending due to global events?

• They were excited about the change.

• They were indifferent to the idea.

• They thought it was a temporary challenge.

• They believed it was a real possibility.

How did the speaker's personal dating app usage change during the initial period of global shock?

• They used the apps less frequently.

• They continued using the apps as usual.

• They stopped using the apps altogether.

• They used the apps more frequently.

What trend was observed in dating app usage by late spring and summer?

• No significant change in usage.

• A resurgence in activity.

• A shift to new dating platforms.

• A continued decline in usage.

What strategic change did dating platforms implement to adapt to the new environment?

• They limited user interactions.

• They increased subscription fees.

• They introduced virtual connection features.

• They reduced the number of features.

What was a significant transformation in user behavior observed by the summer?

• Users stopped using dating apps.

• Users switched to social media platforms.

• Users preferred in-person meetings.

• Users adopted video dating.