TikTok Content Creator on the Industry's Diversity Problem

The video discusses the journey of growing a TikTok following and the challenges faced by influencers, particularly Black creators, in securing fair brand deals. It highlights systemic and algorithmic racism in the influencer industry and initiatives to support Black creators. Landon shares his experiences with brand deals and the importance of authenticity over code switching.

What platform is considered the 'godfather' of the social media influencer era?

• Snapchat

• YouTube

• Vine

• Instagram

What strategy did Karen use to help Vine creators negotiate better brand deals?

• Creating individual contracts

• Hiring personal managers

• Forming a union

• Using the Friends cast strategy

What was Landon's reaction when his manager suggested a higher price for a brand deal?

• He was confident it would be accepted

• He was surprised by the lack of pushback

• He refused to ask for more

• He thought it was too high

What type of racism do Black creators face in the influencer industry?

• Neither societal nor algorithmic racism

• Both societal and algorithmic racism

• Algorithmic racism

• Societal racism

What initiative did Whalar create to support Black creators?

• A mentorship program

• A collaborative house in Los Angeles

• A scholarship fund

• A social media campaign

What is 'code switching' as described by Landon?

• Changing languages in different settings

• Adapting behavior to fit in

• Using different codes for security

• Switching between social media platforms

Why do Black creators often feel the need to 'code switch' on social media?

• To increase their follower count

• To avoid making others uncomfortable

• To attract more brand deals

• To comply with platform rules