Facebook Benefiting From Covid Storm, Emarketer Analyst Says

The video discusses Facebook's growth during the pandemic, highlighting its increased ad revenue and user gains. It addresses challenges posed by Apple's iOS changes, which limit ad tracking, and Facebook's efforts to counter these with new ad products and e-commerce offerings. The video also explores post-lockdown usage trends, noting a decline in daily active users in some regions but continued growth in others. Finally, it examines Facebook's brand reputation issues and competition with TikTok, emphasizing the company's attempts to improve user experience and engagement.

How did Facebook's ad revenue change during the pandemic?

• It decreased by 46%

• It remained the same

• It increased by 46%

• It decreased by 20%

What is one of the main challenges Facebook faces due to Apple's iOS changes?

• Loss of ad revenue

• Increased competition from Google

• Limitations on ad tracking capabilities

• Decreased user engagement

How is Facebook adapting to the challenges posed by Apple's iOS changes?

• By partnering with Apple

• By increasing user data collection

• By developing new ad products and e-commerce offerings

• By reducing ad prices

What trend was expected in Facebook's user engagement as lockdowns ended?

• A decline in daily active usage

• An increase in daily active usage

• A significant increase in monthly active users

• No change in user engagement

Which region continued to show growth in Facebook's monthly active users?

• Asia Pacific

• Europe

• US and Canada

• South America

What is one of the strategies Facebook is using to improve its brand reputation?

• Reducing the number of ads

• Increasing ad prices

• Allowing users to customize their news feeds

• Partnering with TikTok

What is a significant challenge for Facebook in attracting younger audiences?

• High subscription fees

• Limited global reach

• Lack of new features

• Competition from TikTok