E-Commerce Giant Zalando Sees Boom From Pandemic

The video discusses Zalando's market dynamics during the pandemic, highlighting increased online shopping and changes in consumer behavior. It explores the impact of vaccination on shopping trends, emphasizing continued online demand. The video also covers Zalando's targeted marketing strategies and customer experience efforts. It addresses changes in the work environment post-pandemic, with a focus on remote work flexibility. Finally, it outlines Zalando's ambitious growth and investment plans, including infrastructure and technology enhancements.

What categories saw an increase in demand on Zalando during the pandemic?

• Occasion-based categories

• Luxury items

• Need-based categories

• Formal wear

What is Zalando's approach to targeted marketing?

• High investment in offline ads

• Minimal investment in marketing

• Focus on being the starting point for fashion

• No investment in customer acquisition

How has the pandemic affected Zalando's work environment?

• Decrease in remote work

• Shift to more remote work

• No change in work environment

• Increased in-office work

What is Zalando's growth target by 2025?

• Reduce company size

• Triple the company size

• Maintain current size

• Double the company size

Where is Zalando planning to invest heavily to achieve its growth targets?

• Increased marketing budget

• Infrastructure and technology

• New product lines

• Employee benefits