CLEAN : First Sotheby's auction dedicated to sneakers in Geneva showcases Air Jordans

The video discusses a sneakers auction in Geneva featuring a pair of game-worn Air Jordan Ones from Michael Jordan's rookie season. These iconic sneakers are expected to fetch between 100,000 to 150,000 Swiss francs. The auction is attracting younger collectors, with over 50% being new to Sotheby's. This event is seen as a way to introduce new clients to other categories like contemporary art.

What is the significance of the Air Jordan Ones being auctioned in Geneva?

• They are made of gold.

• They are the first sneakers ever made.

• They are game-worn shoes from Michael Jordan's rookie season.

• They are a new model released in 2023.

Why are the Air Jordan Ones considered a 'Grail' for collectors?

• They are made with diamonds.

• They are the most expensive sneakers ever.

• They were worn by the greatest basketball player of all time.

• They are the rarest sneakers in the world.

What trend is observed among collectors in the sneaker market?

• Collectors prefer sneakers over art.

• Collectors are losing interest in sneakers.

• Collectors are only interested in new releases.

• Collectors value design and the story behind items.

What age group is primarily participating in the sneakers category?

• 20 to 40 year olds

• 60 to 80 year olds

• 10 to 20 year olds

• 40 to 60 year olds

How is the sneakers auction benefiting Sotheby's?

• It is causing a decline in art sales.

• It is making them focus only on sneakers.

• It is attracting new clients to the business.

• It is reducing their client base.