TED: 404, the story of a page not found | Renny Gleeson

The video discusses the concept of 404 pages, which are error pages displayed when a webpage cannot be found. It explores the emotional impact of encountering a 404 page, likening it to a broken relationship. The video then shares a story about a technology incubator where startups creatively used 404 pages to engage users, turning a negative experience into a positive one. This led to a contest where startups designed unique 404 pages, demonstrating that small, well-designed moments can enhance brand perception. The exercise highlighted the importance of turning mistakes into opportunities.

What is a 404 page commonly associated with?

• A successful website transaction

• A new website feature

• A secure connection

• A broken web experience

How does the speaker describe the feeling of encountering a 404 page?

• Like a broken relationship

• Like a smooth journey

• Like a warm welcome

• Like finding a treasure

What creative approach did startups take with their 404 pages?

• They ignored them

• They made them identical to the homepage

• They removed them completely

• They used them to inspire users

What was the outcome of the 404 page contest among startups?

• It was canceled

• It led to a new product launch

• It resulted in a loss of users

• It highlighted the importance of well-designed moments

What lesson did the startups learn from the 404 page exercise?

• 404 pages are unnecessary

• Mistakes should be hidden

• Errors can be opportunities

• Users dislike creativity