23andMe CEO on Trading Debut, GSK Deal, Branson SPAC

23andMe CEO on Trading Debut, GSK Deal, Branson SPAC

Assessment

Interactive Video

Business, Engineering

University

Hard

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The video discusses 23andMe's decision to go public, emphasizing the company's maturity and readiness. It highlights the focus on expanding the therapeutic side of the business, including collaborations with GSK. The role of DNA testing in personalized healthcare and privacy concerns are addressed. The choice of a SPAC over a traditional IPO is explained, with Richard Branson as a key partner. Future plans include enhancing personalized healthcare and conducting COVID-related research.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key reason for 23andMe deciding to go public?

To compete with Ancestry

To scale the business and seize opportunities

To handle the pressures of being public

To increase brand visibility

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many programs does 23andMe have underway with GSK?

Over 10

Over 30

Over 20

Over 40

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did 23andMe face during the pandemic?

Increased competition

Privacy concerns

Layoffs and slowed business

Regulatory issues

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does 23andMe ensure customer engagement in research?

By offering financial incentives

By treating them as partners and providing choices

By simplifying the research process

By automatically enrolling them in studies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique feature of 23andMe's approach to customer data?

Automatic enrollment in all research

No transparency about data usage

Selling data to third parties

Providing customers with opt-in choices

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a focus area for 23andMe's future vision?

Increasing marketing efforts

Developing new testing kits

Expanding into new markets

Providing personalized healthcare experiences

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of COVID research is 23andMe planning to explore further?

Virus mutation tracking

Global case studies

Vaccine development

Long COVID research