New World Development CEO on Millennial Consumers

Adrian Chang discusses the characteristics and trends of millennial consumers, highlighting their diverse roles, focus on technology, and emphasis on sustainability. He explains how millennials are key drivers of global consumption, particularly in Asia, and how they value unique experiences and sustainable living. Despite some millennials preferring to rent, many still invest in properties like Pavilion Farm, which integrates urban farming. Millennials also prioritize knowledge accumulation and societal contribution.

What is a key characteristic of millennial consumers according to Adrian Chang?

• They are less interested in technology.

• They wear many hats and value uniqueness.

• They are primarily focused on financial investments.

• They prefer traditional marketing methods.

How does technology influence the lifestyle of millennials?

• It is rarely integrated into their daily lives.

• It is considered a luxury rather than a necessity.

• It is used only for basic needs.

• It optimizes their lifestyle and enhances experiences.

What is a significant factor driving the success of Pavilion Farm?

• Its location in a rural area.

• The traditional design of the buildings.

• The unique urban farming concept.

• The high cost of living in the area.

What lifestyle choice is becoming more common among millennials compared to baby boomers?

• Prioritizing property ownership over experiences.

• Living in rural areas instead of urban centers.

• Delaying marriage and focusing on experiences.

• Investing heavily in the stock market.

How are millennials impacting the real estate market according to Adrian Chang?

• They prefer renting and focus on experiences.

• They are not interested in sustainable living.

• They are buying more homes than previous generations.

• They are investing heavily in commercial properties.