Types of Consumer Decisions

The video tutorial explains the importance of understanding consumer decision-making for marketers. It categorizes decisions into three types: routinized response, limited problem solving, and extensive problem solving. Routinized response involves habitual purchases with minimal thought. Limited problem solving requires more consideration and effort, often for less frequent or slightly expensive items. Extensive problem solving involves thorough research and deliberation, typically for new or costly purchases. Understanding these decision types helps marketers tailor their strategies to effectively promote and sell products.

Why is it important for marketers to understand consumer decision-making?

• To create better advertisements

• To understand how to sell and promote products effectively

• To reduce production costs

• To increase the number of products in the market

What characterizes a routinized response decision?

• Requires consulting friends

• Involves extensive research

• Is a habitual purchase with little thought

• Involves comparison shopping

Which type of decision involves more thought and consideration than routinized response?

• Impulse buying

• Limited problem solving

• Extensive problem solving

• Emotional decision making

What is a common characteristic of extensive problem-solving decisions?

• They are made quickly

• They are usually for low-cost items

• They involve minimal research

• They often involve consulting friends and doing online research

In the context of marketing, what type of purchase might require extensive problem solving?

• Choosing a brand of milk

• Purchasing a pack of gum

• Selecting a new pen

• Buying a new car