Blood charity founders call for black community to 'step up' to donate blood on launch of new campaign

The video discusses the critical need for well-matched blood donations for sickle cell patients, emphasizing the importance of ethnicity in blood matching. It highlights a campaign aimed at increasing blood donations from the black community, especially those with the rare 'arrow' blood type. The campaign is driven by personal stories, such as a mother's loss, and aims to normalize regular blood donation within the community. Collaboration with organizations like NHS Blood and Transplant is crucial, and the campaign has already seen significant progress in donor appointments.

Why is it crucial for sickle cell patients to receive well-matched blood?

• To prevent the development of antibodies

• To improve eyesight

• To increase blood pressure

• To reduce the risk of diabetes

What is the main goal of the 'Bonded by Blood' campaign?

• To organize charity events

• To promote blood donation among the black community

• To increase awareness about diabetes

• To provide free medical check-ups

Which month is recognized as Sickle Cell Awareness Month?

• November

• September

• August

• October

What is the significance of the 'arrow' blood subtype?

• It is a rare blood type found in Europe

• It is used for treating diabetes

• It is crucial for sickle cell patients

• It is common in all ethnic groups

How many blood donor appointments have been filled so far in the campaign?

• 500

• 1063

• 939

• 1200