LinkedIn to Shut China Platform

LinkedIn to Shut China Platform

Assessment

Interactive Video

Business

University

Hard

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LinkedIn, a rare success for a US tech company in China, faced increasing censorship issues, leading Microsoft to withdraw the platform and introduce a stripped-down job search app. This decision marks a significant step back for Microsoft, which has deep roots in China, impacting its 52 million LinkedIn users in the country.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key reason LinkedIn was able to operate in China while other social media platforms could not?

LinkedIn focused on professional networking.

LinkedIn had no user-generated content.

LinkedIn was a non-profit organization.

LinkedIn was owned by a Chinese company.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main focus of the new app introduced by Microsoft in China?

Video conferencing

E-commerce

Job searching

Social media interactions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the new app differ from the original LinkedIn platform?

It is only available in the United States.

It offers more features than LinkedIn.

It is a stripped-down version focusing on job searches.

It allows more user interactions.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant impact of Microsoft's decision to change their approach in China?

Expansion of LinkedIn's features

A step back for Microsoft's investment in LinkedIn

Closure of Microsoft's research facility in China

Increase in LinkedIn's user base

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long had LinkedIn been operating in China before Microsoft's strategic shift?

Ten years

Seven years

Five years

Three years