Talking Turkey With Butterball's CEO

The video discusses Butterball's preparation for Thanksgiving, highlighting supply chain and labor challenges. Despite these, they managed to meet turkey demand. Pricing was influenced by early consumer purchases, not retailer price hikes. Inflation affects costs, with expectations of continued increases. Butterball expanded consumer support through digital platforms like TikTok to assist new and younger hosts.

How did Butterball ensure there was no turkey shortage for Thanksgiving?

• By importing turkeys from other countries

• By processing turkeys a year in advance

• By reducing the number of turkeys available

• By increasing turkey prices

What was one of the main challenges Butterball faced in getting turkeys ready for Thanksgiving?

• Transportation issues

• Insufficient storage space

• Labor shortages

• Lack of turkey feed

How did early turkey purchases affect pricing?

• They skewed the perception of price increases

• They led to a shortage of turkeys

• They resulted in higher prices at the end of the season

• They caused prices to drop significantly

What is the approximate cost of turkey per pound during the holiday season?

• $2 per pound

• $0.75 per pound

• $1.50 per pound

• $1 per pound

What new platform did Butterball use to reach younger consumers?

• YouTube

• TikTok

• Snapchat

• Instagram

Why did Butterball decide to use digital platforms like TikTok?

• To compete with other brands

• To reduce costs

• To reach younger, first-time hosts

• To increase turkey sales

What was the feedback on Butterball's use of digital platforms?

• It was very positive

• It was neutral

• It was largely negative

• It had no impact