The Secret to Success for Starbucks' Howard Schultz

The Secret to Success for Starbucks' Howard Schultz

Assessment

Interactive Video

Business

University

Hard

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The transcript covers a conversation about a board member's long tenure and their experiences visiting Starbucks, including the importance of waiting in line to understand store operations. It discusses the role of being a chair and the benefits of being unrecognized, akin to a secret shopper. The conversation touches on personal preferences, with a humorous note on a favorite drink. It highlights Howard Schultz's mentorship and his approach to making Starbucks successful by focusing on humanity and putting people first, both employees and customers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long has the speaker been on the board?

Since 2000

Since 2015

Since 2006

Since 2010

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's approach to understanding the customer experience at Starbucks?

By conducting online surveys

By watching security footage

By reading customer reviews

By waiting in line like other customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does the speaker play when visiting Starbucks stores?

A store manager

A secret shopper

A regular customer

A barista

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's favorite type of coffee?

Cappuccino

Black coffee

Espresso

Latte

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Howard Schultz's key strategy for Starbucks' success?

Focusing on low prices

Expanding rapidly

Offering a wide variety of drinks

Leading through the lens of humanity