Viral Marketing

The video discusses viral marketing, a strategy aimed at encouraging people to share marketing messages widely. It highlights the importance of creating content that evokes emotional or provocative responses to inspire sharing. Video is emphasized as a powerful medium due to its ability to convey information effectively. The video also notes that successful viral content often subtly incorporates brand association without overt advertising.

What is the primary goal of viral marketing?

• To inspire people to share messages

• To reduce marketing costs

• To increase product prices

• To create a memorable advertisement

Which type of content is likely to encourage sharing in viral marketing?

• Technical and detailed content

• Content with no emotional impact

• Content with complex language

• Motivational or emotional appeals

What effect does provocative content have in viral marketing?

• It reduces the audience's interest

• It encourages people to think and share

• It leads to negative feedback

• It makes people ignore the message

Why is video considered effective in viral marketing?

• It is cheaper to produce

• It can deliver a lot of information quickly

• It requires less creativity

• It is less engaging than text

How is brand association typically handled in successful viral content?

• The brand is prominently featured

• The brand is subtly integrated

• The brand is the main focus

• The brand is not mentioned at all