SERM, Search Engine Reputation Management

The video tutorial emphasizes the importance of managing a company's web presence, particularly through search engine reputation management. It explains how to track and maintain positive search results, focusing on social media presence and customer feedback. The tutorial also highlights the significance of managing autocomplete and Google suggestions to ensure a favorable online image.

Why is it important to be concerned with our web presence?

• To reduce the cost of online advertising

• To increase the number of website visitors

• To make sure our brand is positively represented online

• To ensure our website is always online

What is the main goal of search engine reputation management?

• To reduce the cost of search engine optimization

• To improve website loading speed

• To increase the number of search engine hits

• To track and maintain positive search results for a company

Which of the following is a method to manage search engine reputation?

• Ignoring negative feedback

• Reducing website content

• Focusing on social media presence

• Increasing website advertisements

How can autocomplete affect a company's search engine reputation?

• It can suggest negative or unwanted terms

• It can increase the number of search results

• It can reduce the number of advertisements

• It can improve website speed

What should a company be aware of when it comes to Google suggestions?

• The number of suggestions

• The cost of suggestions

• The relevance of suggestions to their brand

• The speed of suggestions