Content Marketing Strategies For Small Businesses

This video provides a roadmap for creating a content marketing strategy for small businesses. It emphasizes the importance of identifying your perfect customer and choosing the right platforms for content distribution. The video discusses the types of content—educational or entertaining—and highlights the need for content to be actionable, accurate, and original. It also stresses the importance of making content searchable by Google and encourages businesses to stand out by being unique.

Why is it important to identify your perfect customer before creating a content marketing strategy?

• To reduce marketing costs

• To tailor your messaging and content to their needs

• To ensure you have a large audience

• To increase product prices

What should you consider when deciding where to publish your content?

• The length of your content

• The cost of publishing

• Where your customers prefer to consume content

• The platform's popularity

What is the main goal of educational content?

• To entertain the audience

• To solve problems for the audience

• To promote a brand

• To increase website traffic

What is 'edutainment' in content marketing?

• Content that is expensive to produce

• Content that is purely entertaining

• Content that is purely educational

• Content that educates in an entertaining way

What should you ensure about your content to make it effective?

• It is published frequently

• It is similar to competitors' content

• It is actionable, accurate, and original

• It is lengthy and detailed

What action might you want your audience to take after watching your content?

• Ignore the content

• Purchase a product

• Leave a negative review

• Unsubscribe from your channel

Why is originality important in content creation?

• To avoid copyright issues

• To stand out from competitors

• To increase production costs

• To make content longer