Social Media Strategy 2022: Your Success Guide

The video discusses the significant changes in social media platforms in 2021, emphasizing the importance of having a clear purpose for social media content. It introduces the 'One Video Method' for content strategy, which involves creating a single piece of long-form content to be repurposed across various platforms. The video also highlights the growing trend of short vertical videos and encourages authenticity and risk-taking in social media strategies.

What major shift did Instagram make in 2021?

• Became a multimedia platform

• Removed all video content

• Focused solely on image sharing

• Introduced a new messaging app

What is the key to successful social media content according to the video?

• Using the latest features

• Having a clear purpose and objective

• Posting as frequently as possible

• Following every trend

What tool is suggested for organizing social media content?

• A handwritten journal

• A complex spreadsheet

• A free planning worksheet

• A paid subscription service

What is the 'one video method'?

• Posting only live streams

• Focusing on a single video for a month

• Creating multiple short videos daily

• Using only text-based content

Which platform is NOT mentioned as a place to share repurposed content?

• Snapchat

• YouTube

• LinkedIn

• Twitter

Why are short vertical videos important?

• They are easy to ignore

• They are only popular on Facebook

• They consume a lot of time

• They align with current content consumption trends

What should you ensure before posting a vertical video?

• It contains no text

• It has a catchy first line

• It is longer than 10 minutes

• It is only shared on one platform