CLEAN : Head of British Fashion Council speaks about a more sustainable future ahead of London Fashion Week

The video discusses the significant changes in the fashion industry, focusing on sustainability, hybrid Fashion Week formats, and the impacts of the pandemic and Brexit. It highlights the industry's shift towards sustainable materials and the proactive role of designers like Stella McCartney. The hybrid format of Fashion Week is explored, emphasizing digital and physical activations. The challenges posed by the pandemic and Brexit, such as trade and travel restrictions, are also addressed. The video concludes with a commitment to a sustainable and circular fashion ecosystem in the UK.

What is one of the significant changes the fashion industry is currently experiencing?

• An increase in physical store openings

• A shift towards fast fashion

• A focus on sustainable materials

• A decline in digital marketing

What is a key feature of the current Fashion Week format?

• It is entirely digital

• It is entirely physical

• It is a hybrid of digital and physical events

• It is canceled due to travel restrictions

How has Brexit impacted the fashion industry?

• It has introduced challenges like tariffs and paperwork

• It has increased the number of fashion shows

• It has simplified trade processes

• It has reduced the need for visas

What commitment has the fashion industry made regarding sustainability?

• To eliminate all plastic use within 5 years

• To move towards a circular fashion ecosystem in the UK within 10 years

• To reduce the number of fashion shows

• To stop using leather in all products

What role do designers play in the fashion industry's sustainability efforts?

• They are resistant to change

• They are indifferent to sustainability

• They are leading the change towards sustainable practices

• They are focused on increasing production