Mattel President and COO on Hot Wheels Legends Tour

The video discusses Mattel's brand portfolio, highlighting the growth of brands like Barbie and Hot Wheels. It explores the impact of the pandemic on traditional toy play, emphasizing the value of physical toys. The Hot Wheels Legends Tour is presented as a key initiative, showcasing innovation and global engagement. Supply chain challenges are addressed, with Mattel's strategic adjustments providing a competitive edge. The video concludes with a focus on Hot Wheels' growth trajectory and extensive distribution network, including partnerships with major retailers.

What are some of the benefits of traditional toy play mentioned in the video?

• Higher academic performance

• Improved physical fitness

• Cognitive, emotional, and social development

• Increased screen time

How has Mattel turned supply chain challenges into a competitive advantage?

• By increasing product prices

• By consolidating facilities and reconstructing their global footprint

• By reducing the quality of their products

• By outsourcing production to cheaper countries

What is the Hot Wheels Legends Tour?

• A new line of Hot Wheels toys

• A global event for custom car builders to create Hot Wheels designs

• A documentary series about Hot Wheels

• A virtual racing game

Which major retailers are mentioned as partners for Mattel's distribution?

• Macy's and Nordstrom

• Best Buy and Costco

• Walmart and Target

• Kmart and Sears

How many points of distribution does Mattel have worldwide?

• Over 100,000

• Over 200,000

• Over 488,000

• Over 300,000