What are the key features consumers are looking for in new devices according to the transcript?
Creative Strategies: Apple Focusing on Key Drivers

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Battery life, display, and camera quality
Warranty and return policy
Color options and size
Brand reputation and customer service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Apple aim to make the iPhone 14 more appealing despite inflation?
By offering a new color
By keeping the price the same as the iPhone 13
By including free accessories
By extending the warranty period
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the satellite connectivity feature in the new iPhones?
To enhance gaming experience
To offer better GPS services
To improve internet speed
To provide peace of mind like insurance
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What market segment is the Apple Watch Ultra targeting?
Casual users only
Professional athletes only
Both serious athletes and casual users
Children and teenagers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the Apple Watch Ultra compete with Garmin?
By offering more color options
By undercutting Garmin's price
By providing a longer warranty
By including free accessories
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is expected to drive Apple's revenue in the September quarter?
New iPhone sales and AirPods Pro upgrades
Increased marketing campaigns
Expansion into new markets
Partnerships with other tech companies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What new feature helps users keep track of their AirPods?
A built-in GPS tracker
A louder sound alert
An easier way to find the case and each AirPod
A color-changing case
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