Creative Strategies: Apple Focusing on Key Drivers

Creative Strategies: Apple Focusing on Key Drivers

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Apple's new product announcements, focusing on consumer pain points like battery life and display quality. It highlights the pricing strategy for the iPhone 14, which remains the same as the iPhone 13, and the trade-in deals offered. The video also covers new features like satellite connectivity and car crash detection, emphasizing their role in providing peace of mind. The Apple Watch Ultra is introduced as a competitor to Garmin, targeting both serious athletes and aspirational users. Finally, the video touches on Apple's revenue expectations and the synergy between their products, including the anticipated AirPods upgrade.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the key features consumers are looking for in new devices according to the transcript?

Battery life, display, and camera quality

Warranty and return policy

Color options and size

Brand reputation and customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Apple aim to make the iPhone 14 more appealing despite inflation?

By offering a new color

By keeping the price the same as the iPhone 13

By including free accessories

By extending the warranty period

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the satellite connectivity feature in the new iPhones?

To enhance gaming experience

To offer better GPS services

To improve internet speed

To provide peace of mind like insurance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What market segment is the Apple Watch Ultra targeting?

Casual users only

Professional athletes only

Both serious athletes and casual users

Children and teenagers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the Apple Watch Ultra compete with Garmin?

By offering more color options

By undercutting Garmin's price

By providing a longer warranty

By including free accessories

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is expected to drive Apple's revenue in the September quarter?

New iPhone sales and AirPods Pro upgrades

Increased marketing campaigns

Expansion into new markets

Partnerships with other tech companies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new feature helps users keep track of their AirPods?

A built-in GPS tracker

A louder sound alert

An easier way to find the case and each AirPod

A color-changing case