Peloton's Deal With Hilton

Peloton's Deal With Hilton

Assessment

Interactive Video

Business

University

Hard

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Peloton is facing significant challenges with its stock price dropping from over $100 to under $8 per share. The company is exploring partnerships, like the one with Hilton, to boost sales but these efforts may not be sufficient. CEO Barry McCarthy is shifting focus towards digital apps and subscriptions rather than hardware. Despite operational changes and leadership shifts, including the departure of CMO Dara Treseder, the stock price continues to decline, affecting employee morale.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the approximate stock price of Peloton at its lowest point mentioned in the video?

Above $100

Below $7

Exactly $10

Around $50

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Peloton's long-term strategic focus according to its CEO?

Expanding retail outlets

Focusing on international markets

Increasing hardware production

Prioritizing digital and subscription services

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which key executive recently left Peloton?

The CFO

The COO

The CMO

The CTO

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What operational change is Peloton planning for 2023?

Shutting most retail outlets

Launching a new product line

Opening new retail outlets

Increasing marketing budget

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the stock price trend affected employee morale at Peloton?

Morale is improving

Morale is low

Morale is unaffected

Morale is very high