WPIC's Cooke On China's Golden Week Retail Outlook

The video discusses the impact of COVID-19 on consumer confidence, travel, and spending patterns. It highlights the shift from travel to durable goods and health products, and the rise of e-commerce driven by influencers and live streaming. The regulatory environment and its effects on e-commerce platforms like Dorian are also explored.

What percentage of trips booked in 2019 are expected to be booked this year?

• 50%

• 1/3

• 75%

• 2/3

Which sector has seen a significant uptick in consumer spending during the pandemic?

• Real Estate

• Travel

• Health and Wellness

• Automobiles

What has been a major factor in the resurgence of luxury clothing?

• Government subsidies

• Increase in real estate prices

• Decrease in travel

• Rise of Dorian

Who is known as the 'Lipstick King' in the context of live streaming?

• Jack Ma

• Austin Lee

• Elon Musk

• Jeff Bezos

What percentage of e-commerce growth last year was attributed to Dorian?

• 50%

• 1/3

• 2/3

• 100%

What is a key advantage of short video and live video formats in e-commerce?

• Lower production costs

• Limited audience reach

• Better product suggestions

• Higher data usage

Which sector is expected to follow fashion in e-commerce growth?

• Travel

• Health nutraceuticals

• Real estate

• Automobiles