Japan Ahead: Seiko Epson CEO

Epson is on track to transition to renewable electricity by next year, aiming to raise climate change awareness and promote sustainable consumer behavior. The company focuses on eco-friendly products like the Epson Eco printer, which reduces energy use and waste. Despite logistical and material cost challenges, Epson adapts through design changes and maintains strong demand in key markets. The yen's weakness presents both challenges and opportunities, balancing import costs with export advantages.

What is Epson's goal regarding renewable electricity by next year?

• To increase electricity consumption

• To maintain current electricity sources

• To be fully based on renewable electricity

• To reduce electricity usage by half

How does Epson's Eco printer contribute to environmental sustainability?

• By using more cartridges

• By requiring frequent replacements

• By using less energy and no heat

• By increasing heat usage

What challenges is Epson facing in terms of logistics and materials?

• Low transportation costs

• Excessive supply of materials

• High costs of semiconductors and logistics

• Decreasing demand for products

How is Epson responding to rising costs and strong demand?

• By ignoring market trends

• By increasing product prices significantly

• By controlling costs and making design changes

• By reducing product quality

What is the effect of the weak yen on Epson's business?

• It has no impact on the business

• It balances import costs and export prices

• It makes exports more expensive

• It only increases costs for imported materials