Why Brands Are Pulling Away From Twitter

The transcript discusses the significant decline in Twitter traffic following Elon Musk's acquisition, leading to a reallocation of ad spend to other platforms like TikTok, which benefits from its personalized approach. The impact of iOS changes on brand media is highlighted, with a shift towards retail media for better ROI and brand safety. The need for platforms to regain advertiser trust through stability and action is emphasized.

What percentage decline in Twitter traffic was observed after Elon Musk took ownership?

• 60%

• 80%

• 75%

• 50%

Which platform saw a 20% increase in traffic in the last seven days?

• TikTok

• Pinterest

• Snapchat

• Meta

Why is TikTok attracting more advertising spend compared to other platforms?

• It offers cheaper ad rates.

• It has a personalized approach.

• It has more users than any other platform.

• It provides better customer service.

What impact did iOS 14 changes have on brand media?

• Decreased ad spend on Amazon

• Increased ad spend on national brand channels

• Shifted ad spend to retail media environments

• Improved conversion rates on Meta

What is necessary for Twitter to regain advertiser trust?

• Increasing user engagement

• Lowering ad prices

• Partnering with more influencers

• Stabilizing the platform and delivering on promises