Google Has Destroyed Its Competition: AG Garland

Google Has Destroyed Its Competition: AG Garland

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Google's anticompetitive conduct in the ad tech industry, highlighting its control over key elements of the digital ad buying process. Google manipulates auction mechanics and forces the use of its tools, weakening competition. The company controls technology for ad space sales, tools for advertisers, and the largest ad exchange. This results in lower earnings for website creators and higher costs for advertisers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some of the actions Google has taken to maintain its dominance in the ad tech industry?

Supporting open-source ad tech solutions

Reducing the use of its tools by advertisers

Manipulating auction mechanics

Encouraging competition among rival technologies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes Google's conduct in the ad tech industry?

Promoting transparency

Engaging in exclusionary conduct

Supporting small businesses

Encouraging fair competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the elements of the digital ad buying process controlled by Google?

Largest ad exchange

Tool for advertisers

Technology for website publishers

Social media advertising platforms

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google's control over the ad tech industry affect website creators?

They can bypass Google's tools

They have more advertising options

They earn less revenue

They earn more revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact on advertisers due to Google's control over the ad tech industry?

Advertisers have more choices

Advertisers can use any ad exchange

Advertisers pay more

Advertisers pay less