Going Viral: The Grammys in the Streaming Era

The video discusses the relevance of award shows in the age of social media, focusing on the Grammys. Despite a slight rebound in viewership post-pandemic, numbers remain low compared to previous years. Networks are adapting by offering streaming options and leveraging social media. The video also highlights trends in award distribution, noting Beyoncé's record-breaking wins but lack of top awards, a trend seen with many black artists.

What percentage of Twitter poll respondents claimed they did not watch the Grammys?

• 90%

• 70%

• 100%

• 50%

How have networks adapted to changing media consumption habits for events like the Grammys?

• By offering events on both live TV and streaming platforms

• By eliminating live broadcasts

• By only broadcasting on cable TV

• By reducing the number of award shows

Which streaming service was mentioned as a platform for watching the Grammys?

• Disney Plus

• Netflix

• Hulu

• Paramount Plus

What is a notable trend regarding black artists at the Grammys?

• They are not nominated for any awards

• They rarely win genre-specific awards

• They often win the Big Three awards

• They win many genre-specific awards but not the Big Three

How many of the Big Three awards has Beyoncé won?

• One

• Three

• Two

• None