LVMH Taps Pharrell Williams as New Menswear Designer

LVMH Taps Pharrell Williams as New Menswear Designer

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the appointment of new designers in luxury brands, focusing on Pharrell Williams' role and its impact on brand image. It explores the balance between heritage and newness in luxury, questioning if Williams' appointment will excite consumers. The video also highlights Louis Vuitton's significant market position and its contribution to LVMH's success.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main challenge faced by the company after Virgil Abloh's passing?

Finding a new marketing strategy

Replacing a visionary designer

Expanding into new markets

Reducing production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Pharrell Williams' appointment perceived in the fashion industry?

As a risky and bold move

As a temporary solution

As a safe and reliable choice

As an innovative and fresh decision

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is crucial for luxury brands to maintain consumer interest?

Heritage and tradition

Constant newness and energy

High production costs

Limited product availability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the annual sales figure for Louis Vuitton?

€10 billion

€15 billion

€20 billion

€25 billion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Louis Vuitton important to the LVMH group?

It drives the group's financial success

It is the smallest brand in the group

It has the most employees

It is the newest brand in the group