The Importance of Letter Appearance

Bill Carmody discusses the significance of letter appearance, comparing it to judging a book by its cover. He emphasizes that a professional-looking letter is taken seriously, while an unprofessional one is dismissed, regardless of its content. Proper formatting ensures the content is evaluated professionally, similar to how a book's cover influences its reception.

Why is the appearance of a letter compared to judging a book by its cover?

• Because books are more visually appealing

• Because both are always read regardless of appearance

• Because letters are more important than books

• Because both are often ignored if they look unprofessional

What happens if a letter is not formatted professionally?

• It is more likely to be taken seriously

• It is dismissed regardless of its content

• It becomes more interesting

• It is always read thoroughly

How does proper formatting affect the evaluation of a letter's content?

• It ensures the content is ignored

• It guarantees the content is evaluated professionally

• It makes the content less important

• It has no effect on the content

What is the consequence of a book having a terrible cover?

• It is judged by its content only

• It becomes a bestseller

• It is often left unopened

• It is more likely to be read

What is the main message regarding the appearance of letters?

• Content is the only thing that matters

• Unprofessional appearance is more appealing

• Professional appearance ensures professional treatment

• Appearance does not matter at all