Red Bull's Horner Likens Netflix F1 Series to 'Kardashians on Wheels'

The transcript discusses the significant growth in global attention and sponsorship for Formula One, largely due to the impact of the 'Drive to Survive' series. This series has introduced the sport to a younger, American audience, resulting in numerous new partnerships, including several Fortune 500 companies. The series has effectively explained the sport, attracting a diverse fan base, including young and female fans, and providing insights into the competition and personalities involved, likening it to 'Kardashians on wheels'.

What has been a significant change in Formula One's sponsorship deals in recent years?

• Decrease in the number of sponsors

• Reduction in sponsorship value

• Increase in European sponsors

• Growth in US-based sponsorships

How has the 'Drive to Survive' series affected Formula One's audience?

• It has decreased the audience size

• It has introduced a younger and American audience

• It has only attracted European viewers

• It has had no impact on the audience

How many of the new partners introduced in the last three years are US-based?

• 10

• 15

• 21

• 25

What unique aspect of Formula One does 'Drive to Survive' showcase?

• The technical aspects of cars

• Only the races

• The history of Formula One

• The personalities and competition behind the scenes

What new fan demographics has 'Drive to Survive' brought to Formula One?

• Only European fans

• Young and female fans

• Older male fans

• Fans interested in car mechanics