Larry Jackson on the Idea Behind Music Startup Gamma

The speaker discusses the intentionality behind their work at Apple, highlighting daily activities such as podcasting and creative campaigns. They detail successful ad campaigns with celebrities like Taylor Swift and Drake, emphasizing the impact of these efforts on subscriber growth and cultural currency. The speaker concludes by reflecting on the enterprise value of these initiatives.

What was the primary source of inspiration for the speaker's ideas?

• Travel experiences

• Books and literature

• Conversations with friends

• Daily experiences at Apple

Which celebrities were mentioned as part of the successful ad campaigns?

• Beyoncé and Jay-Z

• Rihanna and Eminem

• Taylor Swift and Drake

• Adele and Ed Sheeran

What role did podcasting play in the speaker's daily activities?

• It was a minor activity

• It was an occasional hobby

• It was a central part of daily tasks

• It was unrelated to their work

How did the speaker's efforts impact the platform?

• They caused confusion among users

• They fueled subscriber growth and differentiation

• They had no noticeable impact

• They led to a decrease in subscribers

What was the ultimate value of the speaker's initiatives according to them?

• They were valuable only to competitors

• They had no real value

• They had their own enterprise value

• They were only valuable for a short time