LVMH Sales Hit by US Weakness as China Rebounds

LVMH Sales Hit by US Weakness as China Rebounds

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Arts

University

Hard

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The video discusses the shift from hyper growth to a more stable market phase post-pandemic, focusing on LVMH's strategic positioning in the luxury sector. It highlights the impact of the US aspirational consumer on demand for luxury goods and examines how other brands like Gucci and Hermes are affected. Despite market changes, LVMH remains resilient due to its strong brand presence. The video also anticipates contrasting strategies from other luxury brands, emphasizing their exposure to different consumer segments.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What phase of growth is the luxury market moving towards post-pandemic?

Hyper growth

Stagnation

Decline

Normal growth

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sector is particularly affected by the US aspirational consumer's weakness?

Technology

Drink

Real Estate

Automobile

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two powerful brands that help LVMH maintain its market position?

Chanel and Prada

Gucci and Hermes

Louis Vuitton and Dior

Versace and Burberry

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is more exposed to the premium shopper segment?

Dior

Hermes

Louis Vuitton

Gucci

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the price range of Hermes' super luxury items like the Birkin and Kelly bags?

$5,000

$1,000

$20,000

$10,000