Roam CEO on Growing EV Demand in Kenya

Rome, an electric mobility provider, focuses on building motorcycles and buses to combat climate change. With design roots in Sweden and production in Kenya, Rome aims to meet the high demand for electric vehicles. Recognized as a new economy catalyst, Rome inspires others to join the fight against climate change. Despite competition from major brands, Rome's unique market approach sets it apart.

What is the primary mission of Rome as an electric mobility provider?

• To partner with traditional motorcycle manufacturers

• To develop luxury electric cars for the European market

• To combat climate change with affordable electric vehicles

• To expand globally and increase profits

Why does Rome choose to develop and assemble its products in Kenya?

• To avoid import taxes on Swedish technology

• To be close to the market where the products are used

• To access a larger workforce

• To reduce production costs significantly

What is the biggest challenge Rome faces in its production process?

• Finding skilled labor for assembly

• Meeting the strong demand for their products

• Competing with local motorcycle brands

• Creating demand for electric motorcycles

How has Rome been recognized by Bloomberg?

• As the fastest-growing startup in Africa

• As a leading luxury vehicle manufacturer

• As a top innovator in battery technology

• As a new economy catalyst

How are traditional motorcycle manufacturers like Honda and Yamaha responding to Rome's challenge?

• They are launching similar products in the same markets

• They are not responding to the challenge

• They are focusing on different types of motorcycles

• They are acquiring electric mobility startups