The Hubris of Publishers

The video discusses the proactive approach of American publishers in literary translation, often requesting changes to suit American sensibilities. It highlights cases like Moyan's novels, where publishers requested new conclusions. The video contrasts cultural expectations in publishing across different regions and compares university and commercial presses. It also covers the translation of 'The Song of Everlasting Sorrow' and the challenges faced in preserving the original vision.

What is a common demand made by American publishers regarding literary translations?

• To include more illustrations

• To add more cultural references

• To change the author's name

• To alter the work to fit American sensibilities

What is the main reason American publishers request changes in translations?

• To reduce printing costs

• To make it more appealing to American readers

• To align with international standards

• To increase the length of the book

In the case of Moyan's novel, what did the US publisher request?

• More chapters

• A different conclusion

• A change in the protagonist's name

• A new cover design

How do university presses generally differ from commercial presses in handling translations?

• They prefer shorter works

• They demand more changes

• They respect the original work more

• They focus on marketing strategies

What is the primary focus of the section discussing cultural expectations?

• The role of editors in translation

• The influence of cultural expectations on translation

• The history of literary translation

• The financial aspects of publishing

What was the suggested change for the novel 'The Song of Everlasting Sorrow'?

• To add a new character

• To cut the first 40 pages

• To rewrite the entire book

• To change the setting

What was the alternative title suggested for 'The Song of Everlasting Sorrow'?

• Shanghai Stories

• Shanghai Girl

• Shanghai Dreams

• Shanghai Nights