The Evolution and Success of Mathmos: From Lava Lamps to Lighting Innovations

The video discusses the history and evolution of the lava lamp, originally popular in the 1960s. Mathmos, the company behind the lava lamp, reinvented itself by expanding its product range and avoiding traditional advertising, relying instead on word of mouth. The lava lamp was developed by Edward Craven Walker over a decade. Mathmos plans to release new designs and celebrate its 40th anniversary with an exhibition at the Design Museum in London.

What was the main reason Mathmos had to reinvent itself?

• To compete with new companies

• To expand into new markets

• To avoid going out of business

• To keep up with modern trends

How did Mathmos manage to maintain its popularity without traditional advertising?

• By relying on word-of-mouth publicity

• Through social media campaigns

• By offering discounts

• By collaborating with celebrities

Who was responsible for developing the original lava lamp?

• Edward Craven Walker

• Mathmos Design Team

• An anonymous inventor

• A London-based artist

What is Mathmos planning to do to celebrate its 40th anniversary?

• Launch a new advertising campaign

• Release a documentary

• Introduce new lighting designs

• Host a global tour

Where is the retrospective exhibition planned to be held?

• The Louvre

• The Design Museum in London

• The Museum of Modern Art

• The British Museum