Market Research Tools

The video tutorial covers various market research tools, including surveys, focus groups, observational and experimental research, interviews, competitive analysis, web analytics, social media monitoring, e-commerce data, and secondary data analysis. It explains the types of data collected, qualitative and quantitative, and their differences in nature, purpose, analysis, and presentation. The choice of tools depends on research objectives, data nature, budget, and desired insights.

What is the primary purpose of market research tools?

• To increase sales directly

• To collect, analyze, and interpret market data

• To create new products

• To design marketing campaigns

Which tool is most commonly used to gather opinions from a specific audience?

• Focus groups

• Observational research

• Surveys

• Interviews

What is the main characteristic of observational research?

• It is conducted online

• It observes behavior without direct interaction

• It uses A/B testing

• It involves direct questioning

Which tool helps businesses understand their competitors' online strategies?

• Web analytics

• Social media monitoring

• Surveys

• Competitive analysis tools

What type of data is described as non-numerical and provides insights into motivations and feelings?

• Experimental data

• Quantitative data

• Qualitative data

• Secondary data

Which type of data is typically analyzed using statistical methods?

• Quantitative data

• Focus group data

• Observational data

• Qualitative data

How is qualitative data often presented?

• In graphs and diagrams

• As themes, patterns, or stories

• In tables and charts

• Through numerical scores