Food artist uses toast to create message for mental health charity

Nathan Wyburn collaborates with M&S and Young Minds to create bread art for Mental Health Awareness Week. Using 50 slices of M&S Farmhouse Loaf, he aims to remind young people they are not alone. M&S donates 5p from each loaf sold to Young Minds, supporting their mental health initiatives. The project encourages conversations about mental health, with resources available for parents on the Young Minds website.

What is the main purpose of the collaboration between M&S and Young Minds?

• To launch a new advertising campaign

• To promote a new bread flavor

• To support a mental health charity

• To open a new store location

Who is Nathan Wyburn and what is his role in the initiative?

• A chef creating new recipes

• An artist making bread art

• A manager at M&S

• A spokesperson for Young Minds

What message does Nathan Wyburn's bread art aim to convey?

• Buy One, Get One Free

• Support Local Farmers

• Eat Healthy, Stay Fit

• You Are Not Alone

How does the initiative encourage conversations about mental health?

• By providing conversation starters on bread packaging

• By organizing community events

• By offering discounts on bread

• By creating a helpline for young people

Where can parents find resources to help start conversations about mental health?

• Through school newsletters

• In M&S stores

• On the Young Minds Parents Hub website

• At local libraries